Creating an Image of "Turkish Products" as a Global Player

Within the scope of Turquality and brand programs, this year, 495 brands will be supported for the export of goods and services. It is expected that the number of companies supported under the "Foreign Brand Registration Support" program will reach 700.

Accelerating the Branding Process

According to a report from the Ministry of Trade's Performance Program for 2025, branding aimed at supporting exports and diversifying product markets and countries is progressing rapidly.

Support Programs for Exports

In this context, support programs include research and development, technology, e-commerce, entry into foreign markets, participation in domestic and international exhibitions, and other programs are being implemented.

Support for Service Exports

The government continues to support service exports in order to strengthen the export of high-value-added services and expand branding in this sector.

Support for Companies at All Stages

Through the Turquality program, companies with products that have branding potential are supported at all stages, from production to marketing, sales, and after-sales services. The goal of these supports is to strengthen the "Turkish Product" image and help companies become global players.

Targeting the Export of High-Tech Products

In ongoing efforts to increase the export of high-tech products, the goal is for the share of these products in annual industrial production exports to rise from 41.1% last year to 42% this year, and to 45.5% by 2027.

These efforts are aimed at preparing companies to comply with the European Green Deal and providing them with consulting services to improve sustainable and digital infrastructures.

Supporting Green and Digital Transitions

The "Responsible Green Deal Compliance Support" program helps companies access the necessary consulting to progress in green and digital paths. According to this program, it is expected that 250 companies will benefit from this support this year.